This is one of the weirder names for celebratory months.
Blueberries are a type of berry which is native to North America, but has since been spread around the world to other countries and continents. The berries themselves are small and indigo in colour - which is closer to purple, to blue, so they are more like purpleberries.
In the northern hemisphere the fruiting season of blueberries lasts from May to August, so celebrating them in July makes sense, as this is the typical peak of the season.
Blueberries can be eaten raw, but they are also popular as ingredients and flavouring in other dishes. Blueberries are a fruit that is sometimes referred to as being a "superfruit" due to the large range of micronutrients present in them.
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