This is a German holiday and its proper name is Tag des Deutschen Butterbrotes (The Day of German Sandwiches, though "Butterbrot" literally means "Buttered Bread).
Butterbrot, or bread with butter, refers to a single slice of bread that has commonly has a single ingredient on top of the butter or margarine. This can be sweet or savoury; sweet items would be topped with such a hazelnut spread, honey, jam or marmalade for example. Savoury sandwiches would normally be topped with something like cold meat, sliced Wurst or cream cheese. The bread used tends to be firmer German breads such as sourdough.
German sandwiches do differ from the British sandwich; in other countries, this type of sandwich would be called an open sandwich, though would often have more ingredients.
Image: flickr user cervus aus Schwedt, Germany / CC BY-SA (https://creativecommons.org/licenses/by-sa/2.0)
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