This is one of the more specific, unofficial and commercial national days, as the sole purpose for its existence is to sell a specific type of candy (sweet).
Good & Plenty are a type of liquorice sweet that is today owned by Hershey. They are cylinders of black liquorice that are covered in a hard candy shell; the shell of Good & Plenty comes in two different colours, pink and white.
The sweets were not original produced by Hershey, but Hershey wound up owning the company that produced them in 1996, and they apparently are the oldest branded sweet in the United States, dating back to Philadelphia in 1893.
There is a similar, British candy, called the liquorice comfit or the liquorice torpedo.
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